
What Boomers Want Most
New research from Next Adventure Home reveals key home buying insights from baby boomer buyers. Washington, DC – (August 4, 2016) – Hanley Wood and home builder Taylor Morrison have just unveiled new research on what buyers in the 55+ age group want when purchasing a new home. Research revealed includes findings gleaned from a focus group with buyers in this age group as well as a separate survey of recent home buyers age 55 and older gauging values, preferences, and attitudes. Results of both studies are driving the design and development of the NEXTAdventure Home, a model home to debut at the International Builders Show in Orlando in January 2017. Demonstrating current lifestyle and living preferences among the important 55+ buyer demographic, the home is the joint collaboration and…